The Best Western chain has around four thousand hotels scattered over 100 countries, and it comes to the city with the first fashion hotels in Brazil. This concept applies to the three new hotels at Arpoador, Barra, and Copacabana. The combination of fashion with the hotel industry can be found at the BW Premier Arpoador Hotel and at the BW Premier Américas Fashion Hotel, which invited the Brazilian fashion designers Glória Coelho and Lenny Niemeyer to imprint their personalities on the decoration and the style of every unit. Glória has taken a technological and minimalist language to Premier Arpoador. And Lenny has used her beachwear prints, wood, and rustic fabrics as an inspiration to design a fun and sophisticated look. The gastronomy of the hotel has Brazilian flavors in functional recipes created by Bela Gil, served in the restaurant Da Bela, which is open to the public for all meals.