Lenny Niemeyer began her career as a fashion designer by designing bikinis for brands like Fiorucci, Bee, Richards and Andrea Saletto. In 1991 Lenny decided to start her own brand and opened her first store in Ipanema, in Rio de Janeiro. The carioca way of life can be perceived on the pieces created by the stylist, who sells, besides bikinis and bathing suits, clothes, purses and shoes to be worn on the beach.

Currently, the brand has 19 stores spread through many cities, like Rio de Janeiro, São Paulo, Belo Horizonte, Vitória, Trancoso, Salvador and the Federal District, and is also sold in 180 multibrand stores all over Brazil. The label also exports its cloth to many countries, including the U.S.A, England, France, Spain, Italy among others. Their pieces can be found in department stores like Anthropologie, Wynn Resorts-USA, The Cove-Bahamas, Heidi Klein-Londres, El Corte Ingles-Portugal, Beymen-Istambul and many others.