The restaurant stands out in the Brazilian gastronomic scene for presenting its premium parrilla (Argentine grill) with specially selected cuts of prime meats, excellence in the wine list and hot drinks. Pobre Juan opened in 2004, in São Paulo, from the desire of a group of friends to taste good grilled meats in a pleasant environment. Today, the group has 10 houses throughout Brazil. The ten restaurants were designed by architects Walter Gola and Washington Fiuza, and follow the rustic, sophisticated and contemporary pattern.